Sergio Hicke
Latino America & Africa Regional Manager, Alfa Laval
General Manager Global Air Heat Exchanger Product & Business Center
Alfa Laval is a leading global provider of specialized products and engineered solutions. Almost 10000 employees, presence in more than 50 countries and representation in more than 45, makes Alfa Laval a company of a turnover of more than 2000 Mill € . Alfa Laval is listed in the Stockholm Stock Exchange.
One of the 3 technologies produced in Alfa Laval are the Heat Transfer Solutions. Air Heat Exchanger (AHE) is a technology Alfa Laval acquired 10 years ago.
As General Manager of the Air Heat Exchanger Product & Business Center, I have the following responsibilities.
• Global Strategic Business Development of Air Heat Exchangers
• M&A for Air Heat Exchangers Targets
• Global Market Development
• Research & Development
• Product Management
• Parts & Service Development
• Claims Handling Support
During these 3 years that I was working in this position we could.
• Define and follow the Long Term Plan for AHE, 2004 - 2008
• Proposed to the AL Group Management New Acquisitions Targets
• Merged with our Biggest Competitor, to develop the business in Asia and America together
• Acquire one Dutch Competitor (Helpman)
• Start up the Acquisition process for three more competitors, one in Brazil, one in Finland, one in Sweden.
• Start up a new production facility in Moscow, Russia
• Launched 10 new products to the market.
• Used Focus Group Activities and Customer Feedbacks for Product Development
• Growth rate average of the last 3 years.: 25%/year
• Turnover from 23 Mill € (2003) to 80 Mill€ (2007)
• Gross Profit/ NI = from 13% (2003) to 26% (2007)
• Growth the numbers of countries promoting the products from 30 to 44.
Start up the business in non traditional segments for AL, like Process Industries, Marine & Diesel, Fluids & Utilities, Energy
I’m reporting directly to the General Manager of the Segment Comfort & Refrigeration & to the Air Heat Exchanger Board.
I´m developing the Business of Refrigeration, Fluids & Utilities and Parts and Service for Alfa Laval, from Mexico down to Argentina, by means of setting up the strategy as a whole and supporting the implementation of it, in each of the countries.
Also i'm starting to develop the business in Africa since january 2009

