Mariano di Palma

hi! we are UmäniaLAB Communications.
we embody a unique regional brand communications planning experimental lab based in buenos aires and mexico cities who refresh life enegizing people's lives with positive energie through constructive brands. our creations are based on a set of integrated blend of propriertary strategic and creative tools and processes BrandGenetics™ and BrandMetrics™.

We know precise knowledge, trans-cultural diversity, and fresh and experimental perspectives are the grounds of creative power and the key value-drivers for effective brand communications business.

Achieving a unique and fresh linkage between each element is the success-factor to create fresh emotional engagement strategies and liveable brands experiences, and indeed our core creative expertise.

Our multi-disciplinary experimental creative LAB orcheastrated by creativity, brand communications, marketing planning, consumer psychology, creative writing and social compliance play closely toghether to deeply decode people’s dreams and deliver real value to them through trascendental brand experiences in fresh and creative liveable ways.

Because we know wealth and value created for the society are the result of the emotional and physiological wellbeing created by our brands and experienced emotionally and physically by real people, like us.

This is our way of playing brand communications.
This is our creative motto.

We are Umänia

Play with us, let’s make it work together and have some fun along the way. Jump in

play: umania.com.ar

Symbolic consumption, strategic marketing, brand strategy, brand development, shopper & consumer insight, consumer psychology.
graduate thesis advisor.

Regional direction of consumer strategy & brand planning projects for Coca - Cola (Classic, Zero, Lift, Fresca, Frutsi), Unilever (Ponds, Rexona Women, Vasenol, Maizena, Magnum, Solero), Danone(Danup), Philips (Consumer Lifestyle)& YumBrands!(KFC Mexico)